Advert

I uploaded a copy of our magazine advert onto facebook in order to gain feedback from people that fit our target audience, here are some examples of the feedback given:

We can see from this feedback that audience members feel that the advert reflects the themes explored in the music, such as feeling lost and loneliness. The use of mise en scene and location was noted upon to contribute successfully towards these deeper meanings. The font was described as clear and easy to understand, as well as establishing a carnival like theme. Audience members were also able to link the advert to the digipak and made a connection between the media products, meaning that an identity was successfully established. Finally audience members commented on the information included, stating that all information they could require was included, therefore appealing to them.

Digipak

Included are some print screens of feedback given by target audience members on facebook:

Regardless of any informalities we can see from this feedback that audience members feel that our digipak meets the expectations of the Indie/Alternative genre -it is artistic and the band members are made a focal point. The continual motif of the sparrows was also successful with audience members as they felt it linked the different panels together well and established a theme that included images and styles that they would associate with and believed to be typical of the Indie genre.

Initially we had worries that our chosen font, although bold and relatively simplistic much like other digipaks of male indie artists our research showed, would not be clear when placed against the background image of our digipak. Feedback shows that the font is bold, clear and understandable and that it in fact 'draws audiences attention to it'.