Digipak

Included are some print screens of feedback given by target audience members on facebook:

Regardless of any informalities we can see from this feedback that audience members feel that our digipak meets the expectations of the Indie/Alternative genre -it is artistic and the band members are made a focal point. The continual motif of the sparrows was also successful with audience members as they felt it linked the different panels together well and established a theme that included images and styles that they would associate with and believed to be typical of the Indie genre.

Initially we had worries that our chosen font, although bold and relatively simplistic much like other digipaks of male indie artists our research showed, would not be clear when placed against the background image of our digipak. Feedback shows that the font is bold, clear and understandable and that it in fact 'draws audiences attention to it'.